Real Estate Success Center

seasonal property house on snowy mountain

What to Know About Selling A Seasonal Property

What is A Seasonal Property Typically a seasonal home is a holiday property — for which there’s a specific season where it’s popular. Beach homes, mountain cabins, cottages in high tourist areas all fit into this category. But, this discussion is equally applicable to other permanent homes in coastal, mountain or tourist areas. Understanding theRead More

many hands reaching for one key

High-demand Housing Markets – what your buyers should know about the housing shortage

The housing market is tough for homebuyers right now, especially in California (as well as some areas of WA, IN, GA, and OH). There are simply more prospective buyers than homes available to purchase. To understand how to deal with the housing shortage, your buyers may first want to know why it’s happening. The housingRead More

real estate agents using technology

Tech Watch 2018: What’s New in Real Estate Technology

Real estate technology in 2018 will change how the real estate industry operates this year and beyond. From older apps with new upgrades, to blockchain, all the way to artificial intelligence and chatbots — new tools are coming.  As a real estate professional, you’ll have new ways to increase productivity and client satisfaction, and evenRead More

agent holding graph showing slow quarter

Making the Most of Slow Sales Quarters: How to use the extra time to prepare for what’s next

The first quarter of the year is traditionally the slowest in the real estate industry.  But you can use the time to assess and plan for success in the busy months ahead. It’s also a time to hit markets that are not your primary target during the majority of the year, such as rental properties.Read More

appraiser with clipboard

How to Prepare your Real Estate Clients for the Appraisal: What Appraisers Want You to Know

Real estate appraisers do a complicated job in an exacting, precise manner. When they create an appraisal, they have nothing to gain or lose from the final number—with the notable exception of their reputations and therefore, their livelihoods. And while most appraisers are tight-lipped and focused, they do have quite a few points they wantRead More

woman holding post-it note with envelope icon representing email marketing

Easy Email Marketing Tips for Busy Real Estate Professionals

Did you know, according to the Data and Marketing Association, it takes 7-13 touches to deliver a qualified sales lead? That is, your prospects need to hear about you 7-13 times to gain enough confidence to use your service. A ‘touch’ could include seeing your name and logo, your ad in the local newspaper, aRead More

finger touching email envelope

CAN-SPAM Act Compliance And Why It’s Important For Your Real Estate Business

It’s difficult to grow your real estate business without an incoming flow of new customers. Marketing is an important part of making that happen. But, if you’re sending out cold emails to grow your list, or even touching base with former clients via email, you need to be aware of the CAN-SPAM Act of 2003.Read More

3 Ways to Avoid a Real Estate Lawsuit When Using Social Media

Social media can be a great way to showcase listings, build relationships, and connect with clients and potential clients. But to maximize its benefits, you need a solid social media strategy. You also need a social media safety plan, so your posts don’t land you in court. Avoiding a real estate lawsuit related to socialRead More

woman pinching nose at bad smell

How to Advise Your Real Estate Client About Bad Odors

You may talk to your sellers about curb appeal, decluttering and staging.  But there’s something else that can make a terrible first impression: smell. Troublesome odors may make potential buyers leave before really seeing the property, or the smell may lead to a subconscious negative opinion. And the tricky thing about smells is that homeownersRead More

young couple drinking champagne with boxes in house

Why a Listing or Selling Agent Should Buy the Home Warranty

Anytime a home is part of a real estate transaction, an opportunity exists to protect it with a home warranty plan. For real estate professionals, purchasing a home warranty for your clients is one of the simplest ways to boost attraction factor, particularly for older or hard-to-sell-properties. Why a Listing Agent Should Buy the HomeRead More

RT @realtormag: How to explain to prospects and clients that your specific real estate knowledge is worth the money they’ll pay for your se… Colorado Realtors®: it's time to renew your E&O policy. CRES Real Estate E&O FAR exceeds the coverage of the group… https://t.co/JJj2Y69BrD