Real Estate Sales

man on email avoids real estate phishing scam

How to Avoid Real Estate Phishing Scam Cyber Attacks

What would you do if you got an email message like this:   Subject: Re: Offer Attached is the copy of my clients offer, I wait to hear from you. Regards, James Jones James Jones Appraisal, Inc. Crestwood Advisors, Inc. Crestwould.com 100 Cargil Rd. #202 San Diego, CA 92123 555.555.8101 (office) 555.545.0009 (cell) 555.555.8102 (fax)Read More

woman stressed about real estate lawsuit

What To Do When Your Words Cause a Real Estate Lawsuit Risk

Misunderstandings happen. Like the time Lisa, a mortgage broker, told a buyer they were “good to go.” Lisa meant that the buyer had submitted everything she needed to review their loan. The buyer thought “good to go” meant that they were approved for the loan, and they put a $10,000 down-payment on a home. WhenRead More

house keychain in pocket

Pocket Listings: Work in Your Client’s Best Interest and Minimize Your Risk

Should you consider a pocket listing? A pocket listing may be appropriate when your client doesn’t want others to know their home is for sale, or when a family may not want to open their house to unknown visitors for personal or security reasons.  For these sellers, the idea of only showing their home toRead More

direct mail marketing piece in the mail

Is Direct Mail Marketing Effective for Realtors?

Let’s cut right to it—does direct mail marketing work for realtors? Yes. According to DMA.org, direct mail marketing remains an effective way to reach customers and up your ROI.   Lead source Your prospect list needs to be as targeted as possible. If you have been mailing to all names in particular zip codes orRead More

baby boomers drinking coffee

Baby Boomer Real Estate Trends: They Will Surprise You

There are currently around 78 million baby boomers. According to a survey by the AARP, 87% of baby boomers said they wanted to stay in their homes upon retirement, so they can be near family and friends and remain a part of the communities they have been in for so long. The idea of stayingRead More

eco friendly solar panels

Eco-friendly Home Buyers: What They Want and How You Can Meet Their Needs

These days looking green and being green are two very different things. As the eco-friendly movement has picked up momentum over the last twenty years, a shift has occurred where it is now fashionable to be green. Bamboo floors, native landscaping, reclaimed barn wood — it looks good, but it may or may not beRead More

drone flying over real estate

How to Use Drone Technology to Sell Real Estate

Drones stepped onto the real estate scene almost as soon as they hit the commercial market. Drone footage gives an online posting a professional, high-end touch and allows the buyer to have a better understanding of the layout of the property. Buyers can see a full and unobstructed view of the roof, an area ofRead More

real estate agent in court

How to Avoid a Real Estate Lawsuit

Real estate professionals are vulnerable when it comes to a lawsuit. Real estate is a big business, with multiple parties, lots of moving parts, and ever-shifting market regulations and laws. It is no wonder that things can slip through the cracks, paperwork errors happen, and people get injured. So how can you arm yourself toRead More

house on top of a caluclator

What Rising Mortgage Rate Trends Mean for Your Clients

Rising interest rates, and rising mortgage rates, mean that the economy is doing better. Even though rates have been increasing since hitting an all-time low in 2008, it’s important to stress to clients that rates continue to remain at historic lows. The Fed last raised interest rates (for the first time in seven years) onRead More

man staring blankly at model house

Top Seven Real Estate Lawsuit Risks for Agents

You can do everything within your power to prevent a claim, but you cannot guarantee a career free of claims or litigation. There are many moving parts and pieces involved in real estate transactions, with some variables out of your control. You can, however, be aware of the most common claims and take steps toRead More

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