Real Estate Success Center

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How Real Estate Brokers Can Find New Opportunities in a Pandemic

There’s no doubt the COVID-19 pandemic has caused trauma to the United States economy. However, out of crisis also comes some opportunity.  Many companies across the country are diversifying their product or service offerings and adapting to the challenges before them. As a real estate broker, you can also adapt your business to find valuableRead More

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Is Your Website ADA Compliant? – Better Safe Than Sorry

With the ongoing national Covid-19 crisis, real estate brokers, agents, and property managers are more reliant than ever on the internet as a means of marketing and communication.  Websites remain a critical marketing tool for most real estate professionals.  ADA (“Americans With Disabilities Act”) website compliance is essential for all businesses, including your real estateRead More

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Managing the Risks of Facebook® Live

With 2.5 billion monthly active users, Facebook offers a wealth of opportunity for your real estate business. More than 1.6 billion Facebook users log on daily and those statistics are increasing year-over-year. Videos on Facebook can be an especially effective marketing tool in your real estate business.  More than 85% of businesses on Facebook usedRead More

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COVID-19: Moving your Real Estate Business Forward

There’s no doubt the world right now is different from the world we lived in just last year. COVID-19 is impacting the economy in the United States and around the globe. The impact on families, business, and employment is especially devastating at this time.  The real estate industry is adapting and changing as conditions aroundRead More

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How to Manage a Downturn in Your Real Estate Business

Whether it’s a recession, an industry bubble bursting, a global pandemic, or some other crisis, the real estate industry is a susceptible market to downturns. Ideally, the time to prepare for a downturn is before it happens. That might mean diversifying your business, building a slush fund, setting up sustainable systems, etc. Whether you preparedRead More

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Managing the Real Estate Buying and Selling Process in Unpredictable Housing Markets

Real estate is a dynamic industry with ever-changing market conditions. This unpredictability brings with it significant risks and many potential issues for real estate professionals. Let’s take a look at what pitfalls you should watch out for and what you can do to protect your real estate business.  Current State of the Industry  Some commentatorsRead More

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The Most Useful Apps & Resources for Real Estate Agents in 2019

With around 2.1 million apps in the App Store, it’s not easy to navigate which apps and resources you should download as a real estate professional. To save you time and effort, we’ve researched and reviewed some apps for you. Trust Stamp Trust Stamp, championed by the National Association of REALTORS® (NAR), uses a combinationRead More

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Your Real Estate Signage — Could it Cause a Lawsuit?

Signage is an important part of a real estate agent’s marketing toolkit. Professional signage, whether it’s posted outside of the property or elsewhere in the neighborhood to promote an open house, can increase your leads and attract potential buyers. Real estate signs sell properties faster. But, like everything in business, there are some risks associatedRead More

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How To Manage Client Expectations About Real Estate Auctions

A real estate auction can be a highly effective way to sell a property. It’s an accelerated and intense process which can reduce the length of time a property sits on the market. It can also reduce costs and effort (on both the part of the agent and sellers) associated with ongoing marketing and multipleRead More

Maximize Engagement From Your Social Media Posts While You Minimize Risk

With more than a billion users on Facebook and Instagram, half a billion on LinkedIn and more than 300 million on Twitter, social media must never be overlooked as a marketing channel. Through social media, you can communicate with your existing clients and attract new prospects. The conversations here can also provide you with valuableRead More

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