Real Estate Success Center

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The Most Useful Apps & Resources for Real Estate Agents in 2019

With around 2.1 million apps in the App Store, it’s not easy to navigate which apps and resources you should download as a real estate professional. To save you time and effort, we’ve researched and reviewed some apps for you. Trust Stamp Trust Stamp, championed by the National Association of REALTORS® (NAR), uses a combinationRead More

real estate for sale sign in front yard of house

Your Real Estate Signage — Could it Cause a Lawsuit?

Signage is an important part of a real estate agent’s marketing toolkit. Professional signage, whether it’s posted outside of the property or elsewhere in the neighborhood to promote an open house, can increase your leads and attract potential buyers. Real estate signs sell properties faster. But, like everything in business, there are some risks associatedRead More

house with auction gavel in front of it

How To Manage Client Expectations About Real Estate Auctions

A real estate auction can be a highly effective way to sell a property. It’s an accelerated and intense process which can reduce the length of time a property sits on the market. It can also reduce costs and effort (on both the part of the agent and sellers) associated with ongoing marketing and multipleRead More

Maximize Engagement From Your Social Media Posts While You Minimize Risk

With more than a billion users on Facebook and Instagram, half a billion on LinkedIn and more than 300 million on Twitter, social media must never be overlooked as a marketing channel. Through social media, you can communicate with your existing clients and attract new prospects. The conversations here can also provide you with valuableRead More

seasonal property house on snowy mountain

What to Know About Selling A Seasonal Property

What is A Seasonal Property Typically a seasonal home is a holiday property — for which there’s a specific season where it’s popular. Beach homes, mountain cabins, cottages in high tourist areas all fit into this category. But, this discussion is equally applicable to other permanent homes in coastal, mountain or tourist areas. Understanding theRead More

many hands reaching for one key

High-demand Housing Markets – what your buyers should know about the housing shortage

The housing market is tough for homebuyers right now, especially in California (as well as some areas of WA, IN, GA, and OH). There are simply more prospective buyers than homes available to purchase. To understand how to deal with the housing shortage, your buyers may first want to know why it’s happening. The housingRead More

real estate agents using technology

Tech Watch 2018: What’s New in Real Estate Technology

Real estate technology in 2018 will change how the real estate industry operates this year and beyond. From older apps with new upgrades, to blockchain, all the way to artificial intelligence and chatbots — new tools are coming.  As a real estate professional, you’ll have new ways to increase productivity and client satisfaction, and evenRead More

agent holding graph showing slow quarter

Making the Most of Slow Sales Quarters: How to use the extra time to prepare for what’s next

The first quarter of the year is traditionally the slowest in the real estate industry.  But you can use the time to assess and plan for success in the busy months ahead. It’s also a time to hit markets that are not your primary target during the majority of the year, such as rental properties.Read More

appraiser with clipboard

How to Prepare your Real Estate Clients for the Appraisal: What Appraisers Want You to Know

Real estate appraisers do a complicated job in an exacting, precise manner. When they create an appraisal, they have nothing to gain or lose from the final number—with the notable exception of their reputations and therefore, their livelihoods. And while most appraisers are tight-lipped and focused, they do have quite a few points they wantRead More

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Easy Email Marketing Tips for Busy Real Estate Professionals

Did you know, according to the Data and Marketing Association, it takes 7-13 touches to deliver a qualified sales lead? That is, your prospects need to hear about you 7-13 times to gain enough confidence to use your service. A ‘touch’ could include seeing your name and logo, your ad in the local newspaper, aRead More

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