Real Estate Success Center

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Taking Your Virtual Property Tours to the Next Level

Virtual property tours have been around for a while — but are now more important than ever. Although many real estate professionals (and prospective buyers) may favor in-person showings, the COVID-19 pandemic has disrupted the industry — and the home-buying process.  How can you take your virtual property tours to the next level, so youRead More

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How to Keep Real Estate Customers Loyal During the Pandemic

As COVID-19 continues to impact the United States, businesses are grappling with how to move forward in this “new normal”.  In your real estate business, there are some concrete steps you can take now to stay visible in front of customers and prospects.    Stay in Regular Contact with Existing Clients Even with COVID-19 restrictions, thereRead More

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How Real Estate Brokers Can Find New Opportunities in a Pandemic

There’s no doubt the COVID-19 pandemic has caused trauma to the United States economy. However, out of crisis also comes some opportunity.  Many companies across the country are diversifying their product or service offerings and adapting to the challenges before them. As a real estate broker, you can also adapt your business to find valuableRead More

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Is Your Website ADA Compliant? – Better Safe Than Sorry

With the ongoing national Covid-19 crisis, real estate brokers, agents, and property managers are more reliant than ever on the internet as a means of marketing and communication.  Websites remain a critical marketing tool for most real estate professionals.  ADA (“Americans With Disabilities Act”) website compliance is essential for all businesses, including your real estateRead More

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Managing the Risks of Facebook® Live

With 2.5 billion monthly active users, Facebook offers a wealth of opportunity for your real estate business. More than 1.6 billion Facebook users log on daily and those statistics are increasing year-over-year. Videos on Facebook can be an especially effective marketing tool in your real estate business.  More than 85% of businesses on Facebook usedRead More

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COVID-19: Moving your Real Estate Business Forward

There’s no doubt the world right now is different from the world we lived in just last year. COVID-19 is impacting the economy in the United States and around the globe. The impact on families, business, and employment is especially devastating at this time.  The real estate industry is adapting and changing as conditions aroundRead More

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How to Manage a Downturn in Your Real Estate Business

Whether it’s a recession, an industry bubble bursting, a global pandemic, or some other crisis, the real estate industry is a susceptible market to downturns. Ideally, the time to prepare for a downturn is before it happens. That might mean diversifying your business, building a slush fund, setting up sustainable systems, etc. Whether you preparedRead More

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Managing the Real Estate Buying and Selling Process in Unpredictable Housing Markets

Real estate is a dynamic industry with ever-changing market conditions. This unpredictability brings with it significant risks and many potential issues for real estate professionals. Let’s take a look at what pitfalls you should watch out for and what you can do to protect your real estate business.  Current State of the Industry  Some commentatorsRead More

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The Most Useful Apps & Resources for Real Estate Agents in 2019

With around 2.1 million apps in the App Store, it’s not easy to navigate which apps and resources you should download as a real estate professional. To save you time and effort, we’ve researched and reviewed some apps for you. Trust Stamp Trust Stamp, championed by the National Association of REALTORS® (NAR), uses a combinationRead More

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Your Real Estate Signage — Could it Cause a Lawsuit?

Signage is an important part of a real estate agent’s marketing toolkit. Professional signage, whether it’s posted outside of the property or elsewhere in the neighborhood to promote an open house, can increase your leads and attract potential buyers. Real estate signs sell properties faster. But, like everything in business, there are some risks associatedRead More

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