Build Your Business

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How to Keep Real Estate Customers Loyal During the Pandemic

As COVID-19 continues to impact the United States, businesses are grappling with how to move forward in this “new normal”.  In your real estate business, there are some concrete steps you can take now to stay visible in front of customers and prospects.    Stay in Regular Contact with Existing Clients Even with COVID-19 restrictions, thereRead More

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Why a Listing or Selling Agent Should Buy the Home Warranty

Anytime a home is part of a real estate transaction, an opportunity exists to protect it with a home warranty plan. For real estate professionals, purchasing a home warranty for your clients is one of the simplest ways to boost attraction factor, particularly for older or hard-to-sell-properties. Why a Listing Agent Should Buy the HomeRead More

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3 Ways to Be More Productive and Hit Your Goals

As real estate professionals, goals play a crucial role in our success. Use these tips to help reach, or exceed your goals.   It Starts with You “You cannot pour from an empty cup.” It means that you cannot be your most productive self and hit your goals, if you don’t first take care ofRead More

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Recruiting the right real estate agents: Where they are and how to get them

You have to be aggressive to find great talent. Placing an ad on Monster or any other job search site isn’t going to filter out the good recruits from the bad. You have to do the research and even cold call to find the professionals that will best fit your firm. In other words, youRead More

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Realtor® University is Now Accredited: Is it worth it?

With everything that it takes to be a successful real estate professional, it’s surprising that up until now there hasn’t been a Master’s degree eligible for the profession. Real estate professionals come from a variety of educational backgrounds. Some have learned everything on the job, with little to no formal education. Others surprise you withRead More

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Top 7 Characteristics of Successful Real Estate Professionals

There’s an abundance of books and websites dedicated to the perfect formula for success. Some business gurus focus on networking, others claim daily habits are the way, and even more that insist on complicated formulas, charts and lofty quarterly goals. There are even some that claim you can ‘think’ your way to success. The varietyRead More

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Team: There’s More Than a Name To Consider When Deciding Where To Hang Your License

For newly minted real estate professionals, the decision to join a firm or go it alone isn’t always up to you. Many states require that new realtors spend time in a firm before you can fully go out on your own. While some agents choose to go on their own the minute they have metRead More

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Top Ten Real Estate Business Killers

It is news to no one that many small businesses (including real estate professionals) will fail. According to Bloomberg, the average failure rate is about eighty percent. And yet, every day in this country, real estate professionals strike out on their own and create businesses. What is it that sets the success stories apart fromRead More

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Top 8 Mistakes New Real Estate Professionals Make

Sure, we learn from our mistakes. Experience and learning by doing can be fabulous teachers and the knowledge gained through making and correcting mistakes is invaluable. However, when it comes to business, knowing what the common mistakes are and how to avoid them is far better than finding out for yourself – and far lessRead More

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How to Increase Repeat and Referral Real Estate Business

Earlier this year, Outbound Engine did a survey of 500 real estate professionals. They found that 86 percent of past clients say they would use their agent again or recommend them to others. However, the agents who were polled reported that only 20 percent of their business is returning business. So if 86 percent wouldRead More

What Covid-19 driven changes will continue to affect your real estate business in a post-pandemic world? Cluttered homes can look bad, smell bad, and hide a number of problems and risks. What do you need to know to sell…