Listings and Sellers
Your Real Estate Signage — Could it Cause a Lawsuit?
Signage is an important part of a real estate agent’s marketing toolkit. Professional signage, whether it’s posted outside of the property or elsewhere in the neighborhood to promote an open house, can increase your leads and attract potential buyers. Real estate signs sell properties faster. But, like everything in business, there are some risks associatedRead More
How To Manage Client Expectations About Real Estate Auctions
A real estate auction can be a highly effective way to sell a property. It’s an accelerated and intense process which can reduce the length of time a property sits on the market. It can also reduce costs and effort (on both the part of the agent and sellers) associated with ongoing marketing and multipleRead More
How to Prepare your Real Estate Clients for the Appraisal: What Appraisers Want You to Know
Real estate appraisers do a complicated job in an exacting, precise manner. When they create an appraisal, they have nothing to gain or lose from the final number—with the notable exception of their reputations and therefore, their livelihoods. And while most appraisers are tight-lipped and focused, they do have quite a few points they wantRead More
How to Advise Your Real Estate Client About Bad Odors
You may talk to your sellers about curb appeal, decluttering and staging. But there’s something else that can make a terrible first impression: smell. Troublesome odors may make potential buyers leave before really seeing the property, or the smell may lead to a subconscious negative opinion. And the tricky thing about smells is that homeownersRead More
Pocket Listings: Work in Your Client’s Best Interest and Minimize Your Risk
Should you consider a pocket listing? A pocket listing may be appropriate when your client doesn’t want others to know their home is for sale, or when a family may not want to open their house to unknown visitors for personal or security reasons. For these sellers, the idea of only showing their home toRead More
Is There Advantage to Listing Homes During Holiday Season?
The holidays are a busy and emotional rollercoaster for the majority of American families. Parties, school and religious events, shopping—there is a lot to do. And since the modern holiday season is so full-throttle in this country, multiple areas of the economy find themselves greatly affected by the time and money constraints of the averageRead More
Protect Your Seller with their Own E&O Policy and Increase Your Listings
A Seller’s Protection Plan (also called Seller’s E&O) covers your client with up to $25,000 to pay for attorney’s fees and/or damages in the event of a claim from a buyer. It also helps protect you, by reducing the risk that your uninsured seller will turn around and sue you if they are sued byRead More
Sell it Fast: The Power of Perceived Value
Pricing a home means weighing a number of factors to arrive at the best price. These include the home’s estimated value, comps in the area, time of year, a Comparative Market Analysis (CMA), price banding, interest rates, and inventory. But what if your client wants to sell the home fast? Should you do a deepRead More
How to Get a Client’s Home to Appraise Higher
Guidance is the most important thing you can offer your clients. And when it comes to prepping a home prior to appraisal, they will need your guidance more than ever. Get ahead of the game and make sure you and your clients are ready for appraisal with these important steps: Curb Appeal About a monthRead More
Is Summer a Hot Time for Home Sales?
Spring is the best time to list a home, right? It’s what almost all potential sellers you come across are going to ask when they want to sell their house. It’s popular knowledge for licensees, too: March through May is the best time to list because it’s when the lawns are green and flowers areRead More