Real Estate Success Center

woman at desk holding smart phone

The Most Useful Apps & Resources for Real Estate Agents in 2019

With around 2.1 million apps in the App Store, it’s not easy to navigate which apps and resources you should download as a real estate professional. To save you time and effort, we’ve researched and reviewed some apps for you. Trust Stamp Trust Stamp, championed by the National Association of REALTORS® (NAR), uses a combinationRead More

seasonal property house on snowy mountain

What to Know About Selling A Seasonal Property

What is A Seasonal Property Typically a seasonal home is a holiday property — for which there’s a specific season where it’s popular. Beach homes, mountain cabins, cottages in high tourist areas all fit into this category. But, this discussion is equally applicable to other permanent homes in coastal, mountain or tourist areas. Understanding theRead More

many hands reaching for one key

High-demand Housing Markets – what your buyers should know about the housing shortage

The housing market is tough for homebuyers right now, especially in California (as well as some areas of WA, IN, GA, and OH). There are simply more prospective buyers than homes available to purchase. To understand how to deal with the housing shortage, your buyers may first want to know why it’s happening. The housingRead More

agent holding graph showing slow quarter

Making the Most of Slow Sales Quarters: How to use the extra time to prepare for what’s next

The first quarter of the year is traditionally the slowest in the real estate industry.  But you can use the time to assess and plan for success in the busy months ahead. It’s also a time to hit markets that are not your primary target during the majority of the year, such as rental properties.Read More

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Easy Email Marketing Tips for Busy Real Estate Professionals

Did you know, according to the Data and Marketing Association, it takes 7-13 touches to deliver a qualified sales lead? That is, your prospects need to hear about you 7-13 times to gain enough confidence to use your service. A ‘touch’ could include seeing your name and logo, your ad in the local newspaper, aRead More

young couple drinking champagne with boxes in house

Why a Listing or Selling Agent Should Buy the Home Warranty

Anytime a home is part of a real estate transaction, an opportunity exists to protect it with a home warranty plan. For real estate professionals, purchasing a home warranty for your clients is one of the simplest ways to boost attraction factor, particularly for older or hard-to-sell-properties. Why a Listing Agent Should Buy the HomeRead More

direct mail marketing piece in the mail

Is Direct Mail Marketing Effective for Real Estate Professionals?

Let’s cut right to it—does direct mail marketing work for real estate agents and brokers? Yes. According to DMA.org, direct mail marketing remains an effective way to reach customers and up your ROI. Lead source Your prospect list needs to be as targeted as possible. If you have been mailing to all names in particularRead More

baby boomers drinking coffee

Baby Boomer Real Estate Trends: They Will Surprise You

There are currently around 78 million baby boomers. According to a survey by the AARP, 87% of baby boomers said they wanted to stay in their homes upon retirement, so they can be near family and friends and remain a part of the communities they have been in for so long. The idea of stayingRead More

eco friendly solar panels

Eco-friendly Home Buyers: What They Want and How You Can Meet Their Needs

These days looking green and being green are two very different things. As the eco-friendly movement has picked up momentum over the last twenty years, a shift has occurred where it is now fashionable to be green. Bamboo floors, native landscaping, reclaimed barn wood — it looks good, but it may or may not beRead More

house on top of a caluclator

What Rising Mortgage Rate Trends Mean for Your Clients

Rising interest rates, and rising mortgage rates, mean that the economy is doing better. Even though rates have been increasing since hitting an all-time low in 2008, it’s important to stress to clients that rates continue to remain at historic lows. The Fed last raised interest rates (for the first time in seven years) onRead More

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