Real Estate Success Center

3 Ways to Avoid a Real Estate Lawsuit When Using Social Media

Social media can be a great way to showcase listings, build relationships, and connect with clients and potential clients. But to maximize its benefits, you need a solid social media strategy. You also need a social media safety plan, so your posts don’t land you in court. Avoiding a real estate lawsuit related to socialRead More

woman pinching nose at bad smell

How to Advise Your Real Estate Client About Bad Odors

You may talk to your sellers about curb appeal, decluttering and staging.  But there’s something else that can make a terrible first impression: smell. Troublesome odors may make potential buyers leave before really seeing the property, or the smell may lead to a subconscious negative opinion. And the tricky thing about smells is that homeownersRead More

young couple drinking champagne with boxes in house

Why a Listing or Selling Agent Should Buy the Home Warranty

Anytime a home is part of a real estate transaction, an opportunity exists to protect it with a home warranty plan. For real estate professionals, purchasing a home warranty for your clients is one of the simplest ways to boost attraction factor, particularly for older or hard-to-sell-properties. Why a Listing Agent Should Buy the HomeRead More

house keychain in pocket

Pocket Listings: Work in Your Client’s Best Interest and Minimize Your Risk

Should you consider a pocket listing? A pocket listing may be appropriate when your client doesn’t want others to know their home is for sale, or when a family may not want to open their house to unknown visitors for personal or security reasons.  For these sellers, the idea of only showing their home toRead More

direct mail marketing piece in the mail

Is Direct Mail Marketing Effective for Realtors?

Let’s cut right to it—does direct mail marketing work for realtors? Yes. According to DMA.org, direct mail marketing remains an effective way to reach customers and up your ROI.   Lead source Your prospect list needs to be as targeted as possible. If you have been mailing to all names in particular zip codes orRead More

baby boomers drinking coffee

Baby Boomer Real Estate Trends: They Will Surprise You

There are currently around 78 million baby boomers. According to a survey by the AARP, 87% of baby boomers said they wanted to stay in their homes upon retirement, so they can be near family and friends and remain a part of the communities they have been in for so long. The idea of stayingRead More

eco friendly solar panels

Eco-friendly Home Buyers: What They Want and How You Can Meet Their Needs

These days looking green and being green are two very different things. As the eco-friendly movement has picked up momentum over the last twenty years, a shift has occurred where it is now fashionable to be green. Bamboo floors, native landscaping, reclaimed barn wood — it looks good, but it may or may not beRead More

drone flying over real estate

How to Use Drone Technology to Sell Real Estate

Drones stepped onto the real estate scene almost as soon as they hit the commercial market. Drone footage gives an online posting a professional, high-end touch and allows the buyer to have a better understanding of the layout of the property. Buyers can see a full and unobstructed view of the roof, an area ofRead More

house on top of a caluclator

What Rising Mortgage Rate Trends Mean for Your Clients

Rising interest rates, and rising mortgage rates, mean that the economy is doing better. Even though rates have been increasing since hitting an all-time low in 2008, it’s important to stress to clients that rates continue to remain at historic lows. The Fed last raised interest rates (for the first time in seven years) onRead More

Millennial Buyers Receiving Keys from Agent

Top Five Millennial Real Estate Trends

Millennials account for more than 32 percent of the US housing market. They are the largest generation to date and make up 68 percent of all first-time homebuyers. And now that the economy has improved a bit, that number will grow. So who are they? A Millennial is a person who was born between 1980Read More

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