Real Estate Success Center

Millennial Buyers Receiving Keys from Agent

Top Five Millennial Real Estate Trends

Millennials account for more than 32 percent of the US housing market. They are the largest generation to date and make up 68 percent of all first-time homebuyers. And now that the economy has improved a bit, that number will grow. So who are they? A Millennial is a person who was born between 1980Read More

Realtor with University Graduation Cap

Realtor® University is Now Accredited: Is it worth it?

With everything that it takes to be a successful real estate professional, it’s surprising that up until now there hasn’t been a Master’s degree eligible for the profession. Real estate professionals come from a variety of educational backgrounds. Some have learned everything on the job, with little to no formal education. Others surprise you withRead More

woman holding magnifying glass prospecting

Smarter Prospecting: How to get better results

Prospecting is a unique blend of skill, intuition, preparation, fate and detective work. It is the lifeblood of any real estate career. Some say it’s all about cold calling or that social media has eclipsed traditional prospecting methods. Prospecting services will try to convince you that purchasing contact lists is the best way to go.Read More

Happy couple pointing at feature of house

Real Estate Selling Points and Hot Buttons: Logic vs Emotion

Real estate is a highly unique product. No two buyers are identical and neither are the buying situations. And while we can and do ask the client all the right questions about wants and needs, buyers can still baffle us when they reach a decision. This is because the decision to buy isn’t always basedRead More

Woman talking on phone

Your Master Plan for Buyer and Seller Open House Follow Up

You will encounter four distinct groups of people to follow up with at open houses: The Looky-loos: Unqualified ‘buyers’ who have no idea what they want, how much they want to spend, or a legitimate timeframe. The Neighbors: While they may not want to buy the house, they may want to be your next client.Read More

silouettes of business men and women

Top 7 Characteristics of Successful Real Estate Professionals

There’s an abundance of books and websites dedicated to the perfect formula for success. Some business gurus focus on networking, others claim daily habits are the way, and even more that insist on complicated formulas, charts and lofty quarterly goals. There are even some that claim you can ‘think’ your way to success. The varietyRead More

Woman hanging license on wall

Team: There’s More Than a Name To Consider When Deciding Where To Hang Your License

For newly minted real estate professionals, the decision to join a firm or go it alone isn’t always up to you. Many states require that new realtors spend time in a firm before you can fully go out on your own. While some agents choose to go on their own the minute they have metRead More

Happy man and woman holding house keys

How to Successfully Work with First-Time Homebuyers

Owning a home is still an American dream. Regardless of what has happened in the last 10 years with the real estate bubble and subsequent financial crisis, Americans still dream of owning their own home. For first-time homebuyers, that dream is especially alive and well. It is a purchase that comes fueled with emotions, rangingRead More

House and trees covered in snow

Is There Advantage to Listing Homes During Holiday Season?

The holidays are a busy and emotional rollercoaster for the majority of American families. Parties, school and religious events, shopping—there is a lot to do. And since the modern holiday season is so full-throttle in this country, multiple areas of the economy find themselves greatly affected by the time and money constraints of the averageRead More

Man and woman shaking agent's hand

Protect Your Seller with their Own E&O Policy and Increase Your Listings

A Seller’s Protection Plan (also called Seller’s E&O) covers your client with up to $25,000 to pay for attorney’s fees and/or damages in the event of a claim from a buyer. It also helps protect you, by reducing the risk that your uninsured seller will turn around and sue you if they are sued byRead More

Real estate brokers: do you really know what your agents are doing? Claims are on the rise due to agents’ “hidden”… Give your sellers a CRES Qualified Home Warranty from First American. This includes 14 SEER compatibility, no cap o…