Real Estate Professionals Overwhelmed by Content: Part One

The Real Estate industry is in a constant state of change.  It’s important for every real estate agent and broker to keep up with new tools and trends that could give you an edge. But the amount of information flying around these days can be overwhelming, and it’s easy to get lost in the confusion.

New technology is available to make managing information and staying up-to-date with your industry simpler than it’s ever been. In this two-part series, we’ll suggest easy-to-use programs that will help you manage your content and organize your business.

Part one: aggregating or collecting content

Staying up to date with news on your industry will help you to succeed. Listed below are programs that will aid you in that success.

1. Google Alerts – Google Alerts is a content change detection and notification service that will “alert” you when any keyword or set of search terms you save pops up in a news source, blog, video, or pretty much any form of communication on the web. Notifications can be sent to you via email or web feed.

There are two great ways that you as a real estate professional can utilize Google Alerts. First, you can set up keywords that relate directly to your business. For example, you can list your name, the name of your business, the name of the agents in your company, and even the names of your competitors. By entering everything that directly relates to your company into an automatic keyword search, you’ll automatically be notified when anyone mentions anything about you or your competitors.  And you’ll be prepared for anything and everything without even having to do much work in the process.

The second way you can utilize Google Alerts is by setting up keywords for more general topics like sports or news in your region. While making sure you stay up with the real estate news is obviously necessary, your clients themselves most likely care far less about real estate than you do. Being knowledgeable on other topics will help you to communicate better with your clients and gain their trust

2.  Feedly is a web-based content collector that helps you to organize any resources on the web through RSS feeds. RSS, in case you’re unaware, stands for Real Simple Syndication. Every website and blog has a built in RSS feed which enables any person to subscribe to that site. However, in order to subscribe, a “reader” is necessary to process all the information.

With Feedly, you can easily subscribe to your favorite sites, blogs and resources so that they’re automatically sent to your Feedly list every day. So instead of jumping from one site to another trying to seek out the best news sources, you can just subscribe to any news source that you like and it will automatically appear in your Feedly page. This can make reading the news substantially less time consuming and will help you stay up to date on your industry without taking away from you doing your actual work.

3. Flipboard – Flipboard is a social-network content collector that collects the content of social media and other websites and organizes everything into a magazine format that users can “flip” through for all their social-networking needs.

Flipboard is a great way to stay up to date with the news when you’re on the run, as it was primarily created to be a mobile application. It’s also great to use if you’re not especially comfortable with technology, since the program is formatted to look like a magazine. You can feed almost any site that’s compatible into Flipboard, so it’s a great way t keep up with your industry and aggregate content.

4. HootSuite and Tweetdeck – HootSuite allows you to connect to multiple social networks from one website. Tweetdeck allows you to connect to multiple twitter accounts from one website. Both help you to stay up to date with something a little outside of the box – social networking sites.

Facebook and Twitter have arguably taken over the social web, and staying up to date with any and all content from them may be just as important as aggregating content from news sites and blogs. Since people often share the most about themselves on personal sites, utilizing a feed that can help you stay in touch with people’s personal needs and complaints — as well as their hopes and desires  –can be extremely beneficial to how you help your customers and therefore help your business.

This blog/website is made available by CRES Insurance Services for educational purposes to give you general information and understanding of legal risks and insurance options, not to provide specific legal advice. This blog/website should not be used as a substitute for competent legal advice from a licensed professional attorney in your state. Claims examples are for illustrative purposes only. Read your policy for a complete description of what is covered and excluded.

Originally Published July 9, 2012

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