Easy Email Marketing Tips for Busy Real Estate Professionals
Did you know, according to the Data and Marketing Association, it takes 7-13 touches to deliver a qualified sales lead? That is, your prospects need to hear about you 7-13 times to gain enough confidence to use your service. A ‘touch’ could include seeing your name and logo, your ad in the local newspaper, aRead More
CAN-SPAM Act Compliance And Why It’s Important For Your Real Estate Business
It’s difficult to grow your real estate business without an incoming flow of new customers. Marketing is an important part of making that happen. But, if you’re sending out cold emails to grow your list, or even touching base with former clients via email, you need to be aware of the CAN-SPAM Act of 2003.Read More
Is Direct Mail Marketing Effective for Real Estate Professionals?
Let’s cut right to it—does direct mail marketing work for real estate agents and brokers? Yes. According to DMA.org, direct mail marketing remains an effective way to reach customers and up your ROI. Lead source Your prospect list needs to be as targeted as possible. If you have been mailing to all names in particularRead More
Smarter Prospecting: How to get better results
Prospecting is a unique blend of skill, intuition, preparation, fate and detective work. It is the lifeblood of any real estate career. Some say it’s all about cold calling or that social media has eclipsed traditional prospecting methods. Prospecting services will try to convince you that purchasing contact lists is the best way to go.Read More