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Managing the Risks of Facebook® Live

With 2.5 billion monthly active users, Facebook offers a wealth of opportunity for your real estate business. More than 1.6 billion Facebook users log on daily and those statistics are increasing year-over-year. Videos on Facebook can be an especially effective marketing tool in your real estate business.  More than 85% of businesses on Facebook usedRead More

Maximize Engagement From Your Social Media Posts While You Minimize Risk

With more than a billion users on Facebook and Instagram, half a billion on LinkedIn and more than 300 million on Twitter, social media must never be overlooked as a marketing channel. Through social media, you can communicate with your existing clients and attract new prospects. The conversations here can also provide you with valuableRead More

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Easy Email Marketing Tips for Busy Real Estate Professionals

Did you know, according to the Data and Marketing Association, it takes 7-13 touches to deliver a qualified sales lead? That is, your prospects need to hear about you 7-13 times to gain enough confidence to use your service. A ‘touch’ could include seeing your name and logo, your ad in the local newspaper, aRead More

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CAN-SPAM Act Compliance And Why It’s Important For Your Real Estate Business

It’s difficult to grow your real estate business without an incoming flow of new customers. Marketing is an important part of making that happen. But, if you’re sending out cold emails to grow your list, or even touching base with former clients via email, you need to be aware of the CAN-SPAM Act of 2003.Read More

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3 Ways to Avoid a Real Estate Lawsuit When Using Social Media

Social media can be a great way to showcase listings, build relationships, and connect with clients and potential clients. But to maximize its benefits, you need a solid social media strategy. You also need a social media safety plan, so your posts don’t land you in court. Avoiding a real estate lawsuit related to socialRead More

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Is Direct Mail Marketing Effective for Real Estate Professionals?

Let’s cut right to it—does direct mail marketing work for real estate agents and brokers? Yes. According to, direct mail marketing remains an effective way to reach customers and up your ROI. Lead source Your prospect list needs to be as targeted as possible. If you have been mailing to all names in particularRead More

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Smarter Prospecting: How to get better results

Prospecting is a unique blend of skill, intuition, preparation, fate and detective work. It is the lifeblood of any real estate career. Some say it’s all about cold calling or that social media has eclipsed traditional prospecting methods. Prospecting services will try to convince you that purchasing contact lists is the best way to go.Read More

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Set up a Facebook Business Page for Real Estate

Facebook can be used effectively to represent your real estate business.  In 2014, 71% of adults in the US were using Facebook daily. By creating a Facebook business page, you have the potential to get in front of a large chunk of the market. Setting up a page is simple. Take the time to setRead More

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5 Ways to Rock Your Real Estate Brand on Facebook

Facebook has become a source of controversy among business people in all niches for several years. Some say it’s overrated, while others swear by the leads generated from a well designed Facebook ad. Regardless of your current stance on the platform, check out the top 5 tips for maximizing the leverage that Facebook can bringRead More

What Covid-19 driven changes will continue to affect your real estate business in a post-pandemic world? Cluttered homes can look bad, smell bad, and hide a number of problems and risks. What do you need to know to sell…