email marketing

woman holding post-it note with envelope icon representing email marketing

Easy Email Marketing Tips for Busy Real Estate Professionals

Did you know, according to the Data and Marketing Association, it takes 7-13 touches to deliver a qualified sales lead? That is, your prospects need to hear about you 7-13 times to gain enough confidence to use your service. A ‘touch’ could include seeing your name and logo, your ad in the local newspaper, aRead More

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CAN-SPAM Act Compliance And Why It’s Important For Your Real Estate Business

It’s difficult to grow your real estate business without an incoming flow of new customers. Marketing is an important part of making that happen. But, if you’re sending out cold emails to grow your list, or even touching base with former clients via email, you need to be aware of the CAN-SPAM Act of 2003.Read More

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How to Increase Repeat and Referral Real Estate Business

Earlier this year, Outbound Engine did a survey of 500 real estate professionals. They found that 86 percent of past clients say they would use their agent again or recommend them to others. However, the agents who were polled reported that only 20 percent of their business is returning business. So if 86 percent wouldRead More

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